Loyalty Program

Damola Adamolekun, the CEP of P.F. Chang’s Restaurant Chain announced earlier on CNBS today the introduction of the Platinum Rewards program which he called “a layer on top of our existing loyalty program.  The Platinum Rewards and loyalty program will be a subscription based costing $6.99 per month the which will include Free unlimited deliveryVIP ConciergePriority ReservationsFaster accumulation of rewards points...

American-Mexican fast food chain Taco Bell is opening a hotel for a limited time this summer. 'The Bell' in Palm Springs, CA will be open 4 nights beginning August 8th. According to the Taco Bell website, all rooms are currently sold out. In 2012 Taco Bell introduced the slogan Live Más (“Live More”), and for Taco Bell fans, staying at the hotel seems a great way to...

The use of gift and loyalty cards have countless benefit and you can read more about them here: Benefits of Registering Gift Cards With Customer Information Marketing your gift cards during the year and in special seasons (i.e. Christmas, Valentines, etc.) is a very good source of revenue, but with it comes much responsibility and if the proper protection is...

Creating and nurturing customer loyalty is a worthy goal for any business. So what's up with loyalty lately among franchises? In their recent post, "Loyalty Deserves Rewards: Create a Rewards Program That Suits You (And The Customer!)," Franchising.com's Jack Mackey offers a round-up of some of the latest thinking he shared with participants at a discussion group on loyalty. Just...