McDonald's is to launch its loyalty program on July 8, 2021 to take advantage of the increased number of digital customers it has gained over the past year. The fast food giants mobile loyalty program, My McDonald's Rewards, will focus on the following.

1. Redeem Points for Free Menu Items

2. Offer 100 points for every dollar spent

3. Enhanced digital experience

The menu and rewards program will be tiered as follows:

Tier 1:   1,500 Points   Hash Browns, Vanilla Cone, Chseseburger, McChicken

Tier 2:   3,000 Points   Medium Fries, Sausage Burrito, 6 pc Chicken McNugget, large Iced Coffee

Tier 3: 4,500 Points   Filet-O-Fish,  Large Fries, Large Frappe, Sausage McMuffin with Egg

Tier 4: 6,000 Points   Big Mac, Quarter Pounder with Cheese, Happy Meal, Bacon Cheeseburger

Along with McDonald's Chipotle Mexican Grill (CMG) also continues its focus on the customers mobile and digital experience with almost 23 million members of Chipotle Reward. The number of clients belonging to Chipotle Rewards is almost the same as Starbucks, but with many fewer restaurants than the Coffee franchise.