franchisor
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Before Investing, Interview Franchisees
Dreaming of franchising? Fantastic! You're ready for a life change and the market is heating up. But before you take the plunge, make sure your due diligence includes interviews with existing franchisees who can say, "Been There, Done That." We strongly agree with an Entrepreneur.com post we spied, "Interviewing Existing Franchisees," and subtitled "When investigating a franchise, don't forget to... -
Franchisees Must Ponder the Great Chain of Being (Analytical)
Retailers have been tracking traffic and measuring conversion rates for decades, but are franchisors and their franchisees on the same page? And if so, who pays for it? Author Mark Ryski, CEO and founder of HeadCount, says, "I see a consistent disconnect between franchisors and franchisees when it comes to analytics, especially store traffic and conversion analytics." As the only... -
Now's a Good Time for Good Timing
Along with our customers, we're buoyed by news from several sources that franchise growth is increasing at the fastest rate in five years. In a recent blog post, "Two Reports Show Franchise Growth Expected to Increase at Fastest Rate in Five Years," TravelandTourWorld.com provides an excellent summary of the key findings in two major reports from economic consulting firms specializing...