marketing
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Franchise Model Asks More From Its SEO Strategy
One important consideration before entering into a franchise agreement is determining exactly how search engine optimization (SEO) and social media matters are to be handled. Writing in her regular column in HuffingtonPost.com, Allie Gray Freeland, Public Relations Director at iAcquire, says that when it comes to SEO and franchises, the same standard rules apply, but the way you go about... -
Dexter's Bytes Bite South African Restaurants
In a recent post, "'Dexter' Malware Infects South African Restaurants, Costs Banks Millions," the tech news site ArsTechnica.com is reporting that hundreds of thousands of people have probably been affected by the fraud. The malware uploaded contents of the POS terminal's memory, including customers' payment cards' Track 1 and Track 2 data, to servers controlled by the criminals. Dexter gets... -
CMOs Must Change Their POV On POS
At Sintel, we encourage small shop owners to learn from, and begin thinking like, the big guys. Your company may not yet have a Chief Marketing Officers (CMO), but it's never too early to align your POS system with your marketing efforts. In a recent MediaPost News' Marketing Daily blog post titled "Why Your CMO Should Care About the Point... -
Reputation, Reputation, Reputation: The Top Five Casual Chains
As the only full-service POS provider, from software development to franchise incubator to ongoing support, part of Sintel's commitment to our customers and industry is to share buzz in the news about the casual chain restaurant landscape. Whether you're a first-time franchise hopeful, a small business owner or an established chain, it's always smart to stay on top of industry... -
Social Media is Not the Only Way to Acquire New Customers, But It May Be the Greatest
In a previous blog we talked about how Facebook’s new Graph Search can help you find the customers that you do and do not want. Entrepreneur.com posted an interesting infographic on how to use social media to find customers. The infographic listed some pretty surprising and fascinating information: 77% of business to customer (B2C) marketers have acquired a customer through... -
The Facebook Graph Search Is Not Just For Your Personal Page
Last month Facebook launched Graph Search . By using information you have already given such as location data and different posts/photos that you have been tagged and compiling it all into a search engine. For retailers, Graph Search gives you the opportunity to locate the customers you do want and even the one’s you may not. Inc.com published an article... -
Here's an Idea: Erect a Wall of Patent Protection
Entrepreneurs should know that the best way to protect their big ideas is by filing Provisional Patent Applications (PPAs). A recent article at entrepreneur.com titled "5 Steps to Safeguard Your Product From Patent Theft" illustrates how inventors may use PPAs to build an impenetrable wall of protection around their big idea. 1. Find all the ideas similar to yours. Develop a list of... -
Social Media Tips for the Service Industry
Entrepreneur.com brought together marketing experts to create Team Digital. Each week, Team Digital answers your questions on social media marketing, engagement and strategies. When they were asked about social media tips for service industries, Team Digital offered some very helpful advice: Every business should be using Facebook and Twitter. If your business is primarily B2B (business to business) then you... -
Benefits of Registering Gift Cards with Customer Information!
Issuing Gift Cards and collecting customer information are two key categories that can help a business succeed. Gift Cards offer many great benefits to business owners. If your location is currently not taking advantage of a gift card system, you are missing out on a lot of potential revenue! This is a great way to increase the revenue generated at...