Quick Service Retailers
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Quick-Serve Brands Move to Localize Their Social Media
All politics is local. To what degree is that also true for quick-service brand marketing? Writing in her Talk of the Town column in QSRMagazine.com (QSRM), Nicole Duncan sees location-specific marketing as the new wave of social media. Duncan's post, titled "Brands localize their social media presence to foster a more authentic consumer interaction," provides a number of examples of... -
The Latest Trend in Restaurants: More Summer Jobs
After a brutal winter, pent-up demand has tourism-driven economies, including eating and drinking establishments, anticipating a buoyant summer season. In their web article, "Restaurants To Add More Than Half-Million Summer Jobs," limited-service retail observer QSRMagazine.com (QSRM) is reporting on another factor for restaurant retailer optimism — projected summer job figures. The QSRM report looks at recently released projections by the...