Business
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E-Commerce Battle: Promotions from Ebay, Target and Walmart on Amazon Prime Day
Since 2015, Amazon has celebrated its own holiday with Amazon Prime Day, offering deep discounts and deals to members of Amazon Prime. Amazon has an estimated 100 million Prime members. Last year, Prime Day was a frustrating experience for some customers as the Amazon website was unable to handle the volume of traffic it received. To prevent a total website... -
Social Media is Not the Only Way to Acquire New Customers, But It May Be the Greatest
In a previous blog we talked about how Facebook’s new Graph Search can help you find the customers that you do and do not want. Entrepreneur.com posted an interesting infographic on how to use social media to find customers. The infographic listed some pretty surprising and fascinating information: 77% of business to customer (B2C) marketers have acquired a customer through... -
The Facebook Graph Search Is Not Just For Your Personal Page
Last month Facebook launched Graph Search . By using information you have already given such as location data and different posts/photos that you have been tagged and compiling it all into a search engine. For retailers, Graph Search gives you the opportunity to locate the customers you do want and even the one’s you may not. Inc.com published an article... -
As A New Entrepreneur Are You Guilty Of Making Any Of These Mistakes?
“Being an entrepreneur is easy,” said no one ever. An entrepreneur is a difficult job and it is especially difficult if you are new to the game. Inc.com recently published an article about “The 9 Biggest Mistakes New Entrepreneurs Make.” 1. Going With Your Gut Rather Than Trusting Experts Sometimes going with your gut just feels right. But as a... -
Know What Your Customer Wants before They Do
It is a sad fact to face, but customers are a lot less loyal then they used to be. Also, with social media consumers now hold the power in their hands. If they don’t like something about your business or their experience, they can turn to Facebook, Twitter even Yelp to quickly share their story. Because of these two major... -
Mid Market Neighborhood in San Francisco Making a Turn Around
Columnist Herb Caen once referred to the Mid Market, a neighborhood in San Francisco as “le grand pissoir.” The neighborhood is well known for its homeless inhabitants. But, it looks like it might be making a turn around. An article by the San Francisco Business Times titled “Mid Market retail starting to catch up”, discusses the change that is coming... -
Here's an Idea: Erect a Wall of Patent Protection
Entrepreneurs should know that the best way to protect their big ideas is by filing Provisional Patent Applications (PPAs). A recent article at entrepreneur.com titled "5 Steps to Safeguard Your Product From Patent Theft" illustrates how inventors may use PPAs to build an impenetrable wall of protection around their big idea. 1. Find all the ideas similar to yours. Develop a list of... -
Social Media Tips for the Service Industry
Entrepreneur.com brought together marketing experts to create Team Digital. Each week, Team Digital answers your questions on social media marketing, engagement and strategies. When they were asked about social media tips for service industries, Team Digital offered some very helpful advice: Every business should be using Facebook and Twitter. If your business is primarily B2B (business to business) then you...