Customers

Too often, owners puts the focus on numbers instead of customers' needs, not realizing that if they paid attention and did everything in their power to fill those needs, the numbers would materialize. In a blog post entitled "Customer Service Plan: Superior Customer Service Requires a Strategy," Franchising.com urges owners to shift perspective, and outlines the proper steps in creating...

In a previous blog we talked about how Facebook’s new Graph Search can help you find the customers that you do and do not want. Entrepreneur.com posted an interesting infographic on how to use social media to find customers. The infographic listed some pretty surprising and fascinating information: 77% of business to customer (B2C) marketers have acquired a customer through...

Last month Facebook launched Graph Search . By using information you have already given such as location data and different posts/photos that you have been tagged and compiling it all into a search engine. For retailers, Graph Search gives you the opportunity to locate the customers you do want and even the one’s you may not. Inc.com published an article...

Have you ever shopped in a pop-up shop? Econsultancy.com explains what they are: “Pop-up shops are temporary outlets, which allow brands to have a presence on the high street, or to extend their existing offline presence into new areas for a short time.” Larger brands in the United States have been using pop-up shops since the late 90’s. What is...

It is a sad fact to face, but customers are a lot less loyal then they used to be. Also, with social media consumers now hold the power in their hands. If they don’t like something about your business or their experience, they can turn to Facebook, Twitter even Yelp to quickly share their story. Because of these two major...