Quick Serve POS
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Your Favorite Restaurant Chains Secret Menus
With the digital era we are currently in it can hardly be said restaurant chains "secret menus" are truly secret. Whether company backed or customer hacks secret menus have become a common marketing tactic for chains. McDonald's McDonald's officially stated: "Our customers are pretty clever when it comes to customizing their orders with our menu items, so you may... -
Quick-Serve Brands Move to Localize Their Social Media
All politics is local. To what degree is that also true for quick-service brand marketing? Writing in her Talk of the Town column in QSRMagazine.com (QSRM), Nicole Duncan sees location-specific marketing as the new wave of social media. Duncan's post, titled "Brands localize their social media presence to foster a more authentic consumer interaction," provides a number of examples of... -
Quick Serve Retailers Benefit from Consumer Spending "Mo" in April
Along with our customers, we're buoyed by news that Americans, having emerged from winter hibernation, have relaxed their purse strings at quick service retailers. In a recent blog post, "Report: Consumer Spending at Quick Serves Grew in April," QSRMagazine.com points to analysis by First Data Corporation which compared year-over-year sales data for April, 2014. FDC's SpendTrend report tracks same-store POS...