quick service Point of Sale
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King of Better Burger Chains Isn't at the Top For Better Burgers
Better Burger chains are challenging traditional quick service restaurants like McDonald's and are winning Led by Shake Shack, chains providing better quality ingredients, are stealing market share form long established corporations. Single restaurant locations are roughly worth $50 million dollars. Customers usually expect to wait in long lines for a taste of their food and shakes. Investors are vying for... -
Unions Attack McDonalds
Countless opposition is rising against major corporations concerning the fight for fifteen. Many states and cities have passed laws for the gradual incrementation of low wage workers pay but facilitators are gearing attacks at large corporations. Los Angeles County passed a bill earlier this week raising minimum wage to $15 by 2020. Efforts for higher minimum wage hint at a... -
Quick-Serve Brands Move to Localize Their Social Media
All politics is local. To what degree is that also true for quick-service brand marketing? Writing in her Talk of the Town column in QSRMagazine.com (QSRM), Nicole Duncan sees location-specific marketing as the new wave of social media. Duncan's post, titled "Brands localize their social media presence to foster a more authentic consumer interaction," provides a number of examples of... -
Less is More, More or Less: The Complexities of Fast-Food Worker Pay
What are franchisers to make of the growing movement among low-wage fast-food workers in the U.S., demanding an increase from the current $7.25 an hour minimum wage to a $15 an hour living wage? Just as we share our vast point of sale (POS) experience and expertise with startup owners in order to help them make the best decisions from...