social media
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Franchise Model Asks More From Its SEO Strategy
One important consideration before entering into a franchise agreement is determining exactly how search engine optimization (SEO) and social media matters are to be handled. Writing in her regular column in HuffingtonPost.com, Allie Gray Freeland, Public Relations Director at iAcquire, says that when it comes to SEO and franchises, the same standard rules apply, but the way you go about... -
Quick-Serve Brands Move to Localize Their Social Media
All politics is local. To what degree is that also true for quick-service brand marketing? Writing in her Talk of the Town column in QSRMagazine.com (QSRM), Nicole Duncan sees location-specific marketing as the new wave of social media. Duncan's post, titled "Brands localize their social media presence to foster a more authentic consumer interaction," provides a number of examples of... -
Social Media is Not the Only Way to Acquire New Customers, But It May Be the Greatest
In a previous blog we talked about how Facebook’s new Graph Search can help you find the customers that you do and do not want. Entrepreneur.com posted an interesting infographic on how to use social media to find customers. The infographic listed some pretty surprising and fascinating information: 77% of business to customer (B2C) marketers have acquired a customer through... -
The Facebook Graph Search Is Not Just For Your Personal Page
Last month Facebook launched Graph Search . By using information you have already given such as location data and different posts/photos that you have been tagged and compiling it all into a search engine. For retailers, Graph Search gives you the opportunity to locate the customers you do want and even the one’s you may not. Inc.com published an article... -
Know What Your Customer Wants before They Do
It is a sad fact to face, but customers are a lot less loyal then they used to be. Also, with social media consumers now hold the power in their hands. If they don’t like something about your business or their experience, they can turn to Facebook, Twitter even Yelp to quickly share their story. Because of these two major... -
Social Media Tips for the Service Industry
Entrepreneur.com brought together marketing experts to create Team Digital. Each week, Team Digital answers your questions on social media marketing, engagement and strategies. When they were asked about social media tips for service industries, Team Digital offered some very helpful advice: Every business should be using Facebook and Twitter. If your business is primarily B2B (business to business) then you... -
The Company Website is Making a Comeback
While a company’s social media presence is extremely important these days the company website is becoming popular once again. An article on Wired.com states: “The comeback is bolstered by new interlinks that make it increasingly easy for websites to suck in and selectively repurpose some of the very social content that diminished the open web in the first place... -
5 Facebook Don’ts
An article on Inc.com states “50 percent of people say they trust a company’s Facebook page more than its website”. Whether you believe this or not, there are certainly some major “Don’ts” that companies need to follow when it comes to managing their Facebook pages. Don’t be a beggar It’s annoying when your kids beg you for money, when your... -
Facebook Strategies Every Restaurant Owner Must Know
Facebook Strategies Every Restaurant Owner Must Know In navigating the tricky waters of the ever-evolving Facebook landscape, many businesses struggle to keep up, maximize their potential, practice good netiquette and avoid common pitfalls. Social Media Today has some handy hints from Jim Belosic for making the most of your Facebook strategy, including avoiding these 7 ways to fail. Turning these into...