burger king
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Word Play: Fast Food vs Fast Casual
In recent years health trends and new higher quality competitors have challenged traditional fast food chains, causing the term "fast food" to carry a great deal of negative connotations. New players are strategically pitting fast food vs fast casual, as the try to distance themselves from the unfavorable phrase. The term fast food has often been associated with obesity and... -
Fast Casual Restaurant Denny's Makes Peace Offer to Burger King
After last weeks debacle between fast food giants McDonald's and Burger King, Denny's has stepped in to make an offer on the "peace burger." Burger King reached out to their longtime rival, McDonald's, in a full page ad on Wednesday, August 26, New York Times Paper for a ceasefire. The "Open Letter" asked McDonald's to pause the so called burger... -
Fast Food Chain Extended Ceasefire to Rival
In a full page ad on Wednesday's New York Times paper fast food chain, Burger King, extended a white flag to long time rival McDonald's. The open letter asked the considerably larger chain for a one day truce, where both companies would combine their staple burgers to create the McWhopper. Burger King envisioned the creation to incorporate the Big Mac's... -
Burger King and Tim Hortons discuss possible merger
As of yesterday, Burger King Worldwide Inc. and Tim Hortons Inc have confirmed discussions pertaining to a possible merger. This deal, if it were to go through, would cause BK to move its headquarters out of the United States and into Canada. However, they would not be changing the names; both will remain as standalone brands. According to CNN Money...